Search Engine Optimization

Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfil their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

What is SEO?

Search engine optimization (SEO) is the process of helping customers connect with your business online through a variety of optimization tactics designed to increase your organic search traffic.

Our team uses modern SEO services, backed by the best digital marketing practices, to increase your organic traffic & search engine rankings for vetted, targeted keywords and long-tail phrases that drive business to your site. Search engine optimization services are the foundation for any successful online marketing strategy, however, finding the right SEO company can be a challenge. Let our SEO experts simplify the process for you by designing a successful SEO strategy that fits your goals and budget.

How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

Growing Your Business with SEO

3.5 billion searches are made every day on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.

By partnering with an SEO provider, you have a full team of experts working toward your digital success. So, whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.

10 Steps to SEO Success

SEO is a process. It takes time and plenty of research to find what connects with your audience in order to achieve success in the organic search results. That’s why our SEO process starts with you. You know your business best and your goals will act as the driving force behind your SEO strategy. So before we start any work, our team takes the time to get to know you and your business. By learning more about your audience, business model and competition, our team can work more effectively to develop a customized search engine optimization strategy tailored to your exact needs.

1.Your Goals

Our experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.

2.Site Audit

By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.

3.Competitive Analysis

Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.

4.Keyword Research

This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyses search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business’ growth.

5.Mapping Optimization

Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.

6.Implementation

Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.

7.Monitor Traffic & Rankings

We monitor how your site is performing by analysing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!

8.Refine SEO Plan

Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.

9.Content Creation

With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines.

10.Reporting & Refinement

We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace. 

Which SEO Solution is right for you?

We were founded on SEO over 20 years ago and with that much experience, we know what we’re talking about when it comes to defining what searchers and search engines are looking for. Throughout the years, our approach to SEO has adapted alongside every algorithm update and shift in the digital landscape. With new techniques, hours (more like days) of keyword research, and a team that makes it a point to stay up to date on industry trends, we’ve been able to continuously develop our professional SEO services and create plans that focus on each business’ needs.

Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience and knowledge you need in your corner to grow your business.

Local SEO

If you hope to dominate, you need a complete local SEO strategy that drives and delivers results.

• Local search optimization
• Google Business Profile
• Citation setup and optimization
• Localized content creation

Ecommerce SEO

Get clicks, drive conversions, and increase sales on your website with optimized eCommerce.

• Product optimization
• Site architecture
• Enhanced eCommerce analytics
• Brand awareness

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success.

• Backlink analysis
• Website migrations
• Schema markup
• Image optimization

SEO Analytics

All of our SEO services feature a basic analytics package. If you’re ready for a bit more, explore!

• Google Analytics
• Google Tag Manager
• User behaviour data
• Reporting and insights

Common SEO Questions

Does your SEO work for all major search engines?

Yes! Our SEO team focuses on optimizing your website for all major search engines. Google remains the dominant search engine in most countries, but there are several other search engines that account for a good portion of organic traffic across the internet. Some of the most popular search engines include: Google, Bing, Yahoo, Baidu, Yandex, Ask and DuckDuckGo.

Can you optimize my Google Business Profile?

Definitely—our SEO team is well-versed in the nuances of Google Business profile (GBP), formerly known as Google My Business. We can set up and optimize your Business Profile with all accurate and relevant information to help gain exposure for your business in the local search results and Google Maps. Check out our Local SEO Services.

How do I know which type of SEO I need?

There are a variety of factors that influence the creation of an optimization plan. The simplest way to figure out the right approach for your online presence is to talk with a qualified SEO expert. A professional SEO company will be able to determine the best long-term SEO strategy for your business.

What is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your site and products to increase visibility of your online shop in the search engine results page. By focusing on relevant keywords that your ideal customer is searching for, we are able to drive traffic and increase conversion rates for your eCommerce business.

What is Technical SEO?

Technical SEO focuses on improving more complex and specialized aspects of your website. The goal here is to improve performance in organic search results while also assisting with user experience. Technical SEO often involves things like website speed optimization, crawlability, performance boosts, and addressing indexing issues and site errors.

Do you offer other search engine marketing services?

Yes, we offer a full suite of search engine marketing solutions that include web design, social media marketing, copywriting, and PPC management. As a team, we have been able to expand our expertise and further develop our services to provide comprehensive digital marketing strategies for our clients.

Could you give me some free SEO tips?

Yes, of course! Our SEO company is filled with optimization enthusiasts who are always looking to help business owners with their digital marketing research. (We even have a few tips that you can check out on our blog!) But what truly offers the best insight into your optimization and website performance is our free SEO audit—it’s just a simple way for us to take a look under the hood and better understand what may be holding your site back.

Can you perform an SEO audit on my website?

Of course we can! We offer multiple levels of audits. Our basic SEO audit offers insights into your optimization and website performance. It gives us the opportunity to take a look under the hood and better understand what may be holding your site back. We also offer a more in-depth analysis that dives much deeper into the quality of your optimization. This higher-level audit benefits clients who have been doing SEO for a while and are looking to implement a more advanced strategy.